What Are You Going To Do About MLM Retention?

Notice I said what are YOU going to do about retention. I did not say what is your sponsor going to do about retention.

You can’t sit around waiting on them. If you want their help you gotta raise your hand and ask for it. And,,, unfortunately,,, in most cases even if you call them 36 times, email them 23 times, facebook them 18 times, threaten to tell their mom, and you stop by their house and bang on the door for an hour,,, they still won’t help you.

(note: I am in NO WAY referring to who I work with in this industry, he rocks as a fearless leader and we’ve got a killer team,,, I’m remembering others that I found along the way and some of the stories I’ve collected from other marketers)

Back to the question at hand.

What are you doing about retention?

First, if you aren’t familiar with the dirty word attrition, let me enlighten you. Attrition is when people run fleeing your MLM with their hands in the air in exasperation. It’s when they go looking for what you can’t offer them. Which could be anything from leadership, to training or perhaps they just realized they don’t like the company and it’s product as much as they thought.

Whatever the reason is, attrition is what you ultimately want to avoid. The opposite of attrition is retention. This is a happy Utopian MLM where everyone is prospering and growing with massive success and they aren’t leaving for greener pasture.

People join MLM’s to make money, and if they aren’t making money within the first 1-3 months,,, they leave. You need to be able to teach them how to make money right away.

This industry isn’t a get rich quick scheme,,, but if people don’t see some sort of positive results from working with you they will find someplace else to go.

Even traditional businesses know: It’s more expensive to get new customers than it is to keep the one’s you’ve got. (If you’ve ever had the opportunity to look at a company’s financial statement you would see that the expenses for advertising are way higher than they are for customer loyalty discounts.)

So if you’re biting your nails right about now scared about how you’re going to coach your team into having massive success in their first month of joining you can just relax.

I’m gonna give you something simple you can do that will help you. It’s not some complicated business building strategy or anything like that either. Because face it, what works for one person isn’t going to work for everybody, we’re all different.

So that’s the first thing to learn to retain your downline. Recognize and respect that they are individuals and will do things differently from you.

Here’s the second thing I’m going to teach you for retention: connect.

If you sign someone up into your company and then you do nothing to connect with them after that they will feel like they were just a “sale”. 3 months later when they’re gone and you haven’t introduced them to anyone else in your team,,, don’t be sitting there scratching your head wondering what happened. That one is all your fault.

So stay in their face after they join. Be proactive. Introduce them to others in the team. Crossways, up, down, diagonal. Build bonds and relationships that they won’t want to break. These relationships will also give support and encouragement.

As a Network Marketer I hope you understand the benefits of leveraging the efforts of others. By introducing people to each other within the team you are leveraging everyone’s efforts to create a bond and cohesion within the team that will lead to everyone’s success.

In order for retention there needs to be a personal touch. Online marketing can sometimes get impersonal, it needs a bit of the offline intimacy that builds strong bonds.

The third thing I’m going to share with you is so simple that if you can’t manage this then you’ve got problems I can’t help you with. Facebook and Skype can both help you out with this…..

Ready?

Remember people’s birthdays, anniversaries or other special events in their lives and send them a message and recognize it. People like to feel special, noticed and remembered.

If you think that’s too overly simple to work I want to you think about a time when you got a birthday card from someone you would never had expected to remember you. That was a cool feeling wasn’t it?

You can give all the tools in the Network Marketing industry away for free to your downline, you can throw affiliate products at them day and night. You can host training webinars and broadcast them to everyone,,, but if you don’t do these 3 simple things, then none of it matters. Because each person is different, each person needs to tweak things to fit their personality. And you aren’t going to be able to know what they need unless you connect with them and learn about them. And sometimes you might not be the one with the answer. There may be someone else in your team that will connect better and be better equipped for some individuals.

So here’s the three steps again:

1. Recognize and Respect people’s individuality
2. Make connections.
3. Make them feel important.

To see the fastest way I have found to create success within a team click here to watch a training video created for my team. This video was based on a need I recognized by connecting and learning what people wanted the most of.

Live With Purpose ~ Live With Passion

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