I believe the word value to mean an item, principle, standard, good or service considered worthwhile or desirable. It disgusts me to see the words “value menu” on fast food menus advertising their cheapest items. Since when is value cheap? Just call it what it is, the cheap menu. The item you are purchasing is of no real value anyway, it too is also cheap.

So my thoughts today are about a question for you. What types of training and tools are you purchasing for your MLM growth? Are you willing to invest in materials to better yourself as and entrepreneur? Are you doing research on tools that will help you gain real knowledge? Are you seeking educational and training videos and content that has real VALUE?

The 7 figure earners in this industry understand the value of their knowledge and education and have spent thousands of dollars on their personal development.

They didn’t have the means to purchase this knowledge when they started. But they sought out information that was still valuable. Relying solely on information given to you by your upline or your MLM company is not sufficient. This is like the “cheap menu”, it gets you by for awhile, but no one wants to eat of the “cheap menu” everyday.

Taking in knowledge from other sources will form you as an individual and make you stand out from the pack in your company.

You can gain this knowledge from books such as “How To Win Friends and Influence People”, “Think and Grow Rich”, “Rich Dad Poor Dad”, and “7 Habits of Highly Effective People”. You can buy used copies of these books online or get them at the library.

Get your hands on books about direct response marketing, networking, personal development, effective speaking, and anything else you can find to make yourself a more effective marketer.

There are also great resources and information available online for MLM marketers. Specifically Magnetic Sponsoring by Mike Dillard has become a top selling MLM training book. MLSP created by Norbert Orlewicz, Brian Fanale and Todd Schlomer, has become an advanced system for providing training for you and your distributors while also serving as a lead generator.

The top earners have invested thousands in their education and that is why they are in their position. With over 90% of marketers failing in this industry I can tell you that it is not because their “why” isn’t big enough, it’s because their knowledge isn’t.

Don’t get discouraged by the vast amount that the leaders have spent on seminars, books and courses. You don’t have to spend that much to start making money in your business. They certainly didn’t start out spending thousands. Everyone had to start somewhere.

You can start by choosing one book for bettering you and your business and read it for 15 minutes a day, everyday. This alone will put you ahead of those who are failing in this industry because you are taking steps to get ahead.

There are so many people that are lost in the MLM industry that the good news for you is that it does not take that much effort for you to stand out among them. Many are not going to do what is necessary to make their business grow. If you are willing to take the initiative to educate yourself you are already doing more than what those who are failing are willing to do.

Most don’t believe that personal development will help their business. But think of this, as an employee completes more training for their job they become more valuable to the company and therefore receive a pay raise. As an entrepreneur gains more knowledge they in turn share that information with other marketers, they become more valuable to others. As our value increases as entrepreneurs we see an increase in what receive back.

Without being of any value to society we cannot expect society to return any value to us. More simply put, you must give in order to receive.