Pay Per Click, Not Paper Click
I’ll admit it. When I started in this industry I was a total noob and knew nothing about marketing online. I didn’t even know what Pay Per Click was. I am so embarrassed to say that when I first heard it I was watching a Mike Dillard video and I thought he was saying “paper click”. So I couldn’t even google it to find out what he was talking about!
In the video I saw Mike Dillard was saying that he only uses Pay Per Click for marketing and that it is the first form of marketing a new marketer should learn. I have heard others recommend that every entrepreneur starting out in MLM should start out using Pay Per Click. I’m here to disagree, and to tell you why I will never use Pay Per Click. At least, I won’t for my primary business.
I know, you’re thinking I’m crazy to disagree with Mike Dillard. But here’s why. Pay Per Click is rather technical and takes an analytical mind to perfect it. It holds a reputation of being highly competitive and can be intimidating to many people. And it has an expensive trial and error period. For someone just starting out it may get more exposure quicker, but it is going to cost more.
Also, as soon as you shut off your PPC campaign, the leads and traffic shuts off as well.
Therefore, I do NOT recommend Pay Per Click to anyone that is new to internet marketing because there are too many basics in this industry to learn. This industry attracts a lot of first time opportunists who are inexperienced in MLM and internet marketing and have never heard of Pay Per Click. I should know, I’m the one that thought Mike Dillard was talking about “paper click”.
Also, in MLM you can count on that what you do in your business is going to be mimicked by those you sponsor. So if the majority of your marketing is Pay Per Click, that’s what most of your downline is going to think they need to be doing. And when it doesn’t work for them, they are going to leave.
If you are a person that has the technical skills needed to be effective with Pay Per Click then I strongly encourage you to pursue this form of advertising, because there are a lot of noobs out there that don’t have the knack for it and they won’t even be competition for you. But if you haven’t discovered your natural ability in marketing yet, or you know for a fact that you don’t have the skills for Pay Per Click, leave it for those that do, because they will crush you. Even if you study Pay Per Click advertising, if you don’t have the natural patience and skill for it, the competition does.
You need to find the form of marketing that is fun for you. Something that you will wake up everyday and be happy to do it. So happy that you would do it even if you didn’t get paid. OK, so maybe not that happy, because everyone wants to get paid for their work.
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