Internet Killed The MLM Star

Offline methods aren’t “dead”, they just don’t apply in the way that new comers to the industry expect them to. Therefore they are easily convinced that offline methods don’t work.

Here’s 3 Offline Methods that have worked in the past (and still do for some people) and I’m going to break each one down into 3 parts.

1. How it worked back in the day before the internet.
2. The way people expect it to work online,,, and why it doesn’t.
3. The proper way to use this method today.

1. Make A List.

Back In The Day ~ Relationships with the people around us were a lot closer and people communicated verbally and on a more intimate level and more frequently. When someone recommended something people listened to each other. When marketers made their list it consisted of people they talked to on a regular basis, had strong connections with and it wouldn’t be a phone call out of the blue. It was a sincere invitation to see a presentation with the recipient’s best interests in mind.

The Myth ~ Instead of a phone call we can just send an email to everyone in my contact list! And then I’ll start copying and pasting the presentation link on their Facebook wall! Yeah!

Negative. The concept of the list was based off of maximizing existing relationships. When brought into the online world the part of about “relationships” gets distorted. I have people adding me on Facebook from high school all the time. People I barely knew back then. I’m sure you do too. If one of them randomly posted a presentation link on your wall, or emailed you with a sales pitch,,, would you care? Neither would they.

The Here & Now ~ This can work in the online world. (And still in the offline as well) You just have to repair and rebuild those connections. The most POWERFUL way to handle that is to come right out and acknowledge that you haven’t talked in awhile, or maybe hardly ever, but that their name stuck out in your mind because of…. Fill in the blank as to what quality they have that made you think of them,,, they own a business, were valedictorian, the basketball star, the quarterback, a Realtor, a whatever,,,,

2. The 3 Foot Rule

Back In The Day ~ People used to wander around in shopping malls, prospect the girl at the gas station counter, their waitress, the hairdresser, the dentest. And actually, people still do that, and it works, but only for the right kind of person. It worked the best in the past because people enjoyed small talk and connecting.

The Myth ~ There’s 500mil people on Facebook, I’m going to talk to them alllll!!!!!

Now we can randomly add people on Facebook, jump into chatrooms and forums and meet new people. Our ability to chat and meet new people is only limited to how fast we can type and how many abbreviations we know. Unfortunately up to 93% of our communication effectiveness comes from nonverbal cues. Hmmmmm, hard to judge enthusiasm and genuine interest through IM’s. You could be wasting your time on someone that is just pulling your chain and, well,,, wasting your time.

Here And Now ~ You can make this work online. Eventually you’re going to have to take it offline and get them on the phone and see if they are just jerking you around. But then again, if they give you their phone number then they probably aren’t really jerking you around anymore and have just prequalified themselves by giving you personal contact info. Or then if you are a true professional and they are at least a semi-serious marketer already then you can get their phone number pretty easily to call them up.

3. Good Ol’ Fashioned Advertising

Back In The Day ~ People used to plaster car windows with flyers. I’ve yet to hear of that one working. It probably takes 10,000 flyers to get 1 person to show up. There’s also drop cards, post-it notes, newspaper ads, radio commercials. The list goes on.

The Myth ~ Join every Facebook group and plaster the wall with opportunity links,,, PLUS my own wall,,, PLUS all of my friend’s walls.

Chances are if you do this 1 of 2 things is going to happen. You will have no Facebook friends left or you will get kicked off of Facebook. People HATE this. Don’t be a jerk.

Here And Now ~ The possibilities are actually endless. Especially if you have a budget to spend on advertising. Facebook Pay Per Click can be as little as .01 per click. Discover SEO and you can be generating leads for free.

I put together an awesome team training that told people how to use the 2nd method “The 3 Foot Rule” and be sponsoring people in their first week. And I’m sharing it with the world now. On top of that others in my team added their own presentation on how to monetize the 3rd method of paid and free advertising. (Get BOTH by Clicking Here)

However, we decided not to share any tips on the first method of “The List”, and we have a very good reason for that. I’ll share our mastermind reasoning behind that in the next post.

To Be Continued….

(This is part 2 of a series of training posts, Click Here for the previous post, click here for part 3)

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