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Internet Killed the MLM Star

MLM isn’t what it was 20 years ago. Back then when your sponsor told you to go out and tap into your warm market, it was usually the only choice! Using that approach now is almost MLM suicide. Yet so many MLM teams are still using the warm market approach as their primary form of marketing.

There are many who have succeeded with using warm market tactics, but those are few and far between gifted and very charismatic people. In recent years it has become more difficult and the internet has almost made it extinct.

There are two reasons why the internet has killed your warm market approach. The first one is very easy to see just through numbers.

With a warm market you are limited on the number of people you can speak to at a time. You are either giving your sales presentation one on one, or 5-10 people in a home presentation. Hotel presentations usually aren’t that much more promising, I’ve heard dozens of stories about completely zero attendance! People just don’t want to stop and take the time out of their day to remember to show up. You have to chase them down to get their attention.

On the internet you have access to millions of people at once. There are 1.7 billion internet users world wide. 250 million of them are in the US. 80 million of those are searching for ways to make extra money. In December alone over 300,000 of those searched for the exact word phrase “home business opportunity”. Your warm market friends and family list contains about 100 names, but do you know how many of them are looking for a home business opportunity?

Just looking at numbers alone is a good reason to be focusing your attention on internet marketing. But here’s another reason to stay out of your warm market.

You tell your friends and family about your business opportunity, they say they want to talk it over and think about it. What they end up doing is “googling” your opportunity. They find a marketing leader on the internet talking about it. They do more research and not only do they NOT join your business, they join a different one with someone else! Now the holidays just became more awkward.

Marketing to the millions of people online that are already actively searching for ways to make money at home seems much more logical than handing out flyers and business cards to only 100 at the supermarket. All you’re doing at the supermarket is annoying customers and risking getting thrown off the property.

So leave your warm market alone! Once your friends and family see your success they are going to be begging to join you, so you will recruit them anyway.

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