MLM Opportunity: Separating Fad From Trend

You know that every company has the best product,,, just ask on of their reps, they will all tell you.

Since everyone believes theirs is the best how are you supposed to know which one really is?

And if something is new to the market how can you tell if it’s going to last?

Fad Vs. Trend

Commonly mistaken as synonyms there is a distinct difference between these two terms.

Fad:

Short lived and with no real value to offer society,,, think Backstreet Boys, Beanie Babies, snap bracelets, Clear Pepsi, the Macarena, gigapets, corsets, Crocs, Bellbottoms, Ouija boards and Disco.

Trend:

May take longer to develop but their effect is long lasting and often have a permanent effect on business and culture,,, think of Microsoft, the internet, credit/debit cards, Nintendo, post-its, texting, superstores (like Walmart), fast food, coffee shops/cafes and Guitar Hero,,, ok maybe not Guitar Hero, but I like it,,, they tell me I ROCK!

Today’s fad is tomorrow’s flop.

Tomorrow’s trend is today’s opportunity.

It’s not always easy to spot a trend ahead of time to be able to capitalize on it. Not many people saw how Microsoft was going to take off, but when it did people were kicking themselves for not getting on board at the beginning.

At one time Network Marketing itself was considered a fad. Currently it is a 31 Billion dollar industry with 15 Million people involved in Network Marketing in the US alone. Globally it is a 114 Billion dollar industry with 63 million Network Marketers.

Even still though there are critics of Network Marketing.

When anything new starts to trend it faces criticism. There are 3 phases before something is deemed to be real and successful.

First it faces ridicule. People make fun of it because they don’t understand it.

Second, it faces violent opposition. People become critics because they don’t want to be look foolish because originally they made fun and laughed at an idea or opportunity.

Last, it becomes self evident.

Once it is self evident there is no more need to supply the burden of proof and defend the truth. All those who still attack the truth are considered either ignorant, foolish or just plain argumentative and have no regard whether anything is right or wrong, they just like to argue.

It has now become self evident that business is now commonly performed through Networking. Both offline with breakfast meetings and social receptions organized for and by local business owners through BNI and Chamber of Commerce and other organizations. And also online through Facebook, LinkedIn, Meetup and Myspace.

But there are still people that are resistant to Network Marketing. One of the biggest reasons they are hesitant to join a company is because of the product. Most companies offer ‘me-too’ products that fall into several predictable categories, nutrition, weight loss, skin care, telecommunications, household items, super-juices, and the like. The truth is that most people simply can’t justify purchasing those types of products through the means of Network Marketing when the products are available elsewhere, and quite often for less money.

Further, these companies often face fierce competition because there is more than one company promoting very similar products. Those looking from the outside in can’t see the difference between Juice A and Juice B, therefore they don’t join either.

So what if there was a Network Marketing company that had a unique product with zero competition. Wouldn’t it make natural sense to join that company over another? On top of having zero competition, what if that company had exclusive rights to that market without the risk of another company moving in and selling the same product? What if the product was a tangible asset that would last for years and not end up as an empty bottle of vitamins or lotion.

Now that sounds like a company that has recognized a trend and has satisfied the need of marketers that can’t justify joining yet another juice or pill company.

There is nothing wrong with joining one of the traditional product MLM companies, but since they don’t stand out for themselves, then it means even more work for the marketer promoting the product. The network marketers has to have a VERY powerful, compelling and convincing story about why they chose that company.

Because in the end, it’s not about what YOU like, it’s about what the CONSUMER is attracted to.

Whether you like the product and think it’s the coolest thing ever is only part of the equation. Others have to see value in it and want it, this is more important than your own desires in a product.

Highly successful entrepreneurs are able to recognize trends early and are able to find ways to fill the want and needs of the market rather than their own personal wants. This is the difference between a fad and a trend, and the difference between an idea and an opportunity.

Finding a company with a unique product that suits the needs of the network marketing industry is increasingly difficult and rare. Make sure that whatever you choose is something that is going to last, and it’s something that you actually LIKE to be a part of.

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