Remember The Good Ol’ Days Of Marketing?

Remember The Good Ol’ Days Of Marketing?

I’m talking about commercials and magazine ads from way back in the day.

When everyone in the commercials had big smiles, were overjoyed to use the products and they never ever ever never never bashed the competition.

They always referred to “Brand X”

On TV commercials now you will see all kinds of companies bashing other companies. Whether they say the name of the company they are bashing or not, does not matter, you still know who they’re putting down.

(By the way,,, I’m a PC, I just think this commercial if funny.)

Those old ads that used to be on TV had some integrity to them,,, even if they were really corny.

As internet marketers we should live up to that same integrity. I’ve never heard a leader in network marketing talk bad about a particular company in their marketing campaigns. Sometimes we get a little critical but the top earners will not say “My company is better than Company XYZ because Company XYZ steals candy from babies and kicks your mother in the shins.”

Oh wait,,,, I’m wrong. Top earners and leaders DO say “Company XYZ” because they keep neutral and don’t attack the integrity of other companies and they will actually use the phrase: “Company XYZ”.

While we are on the subject of not using names, I would like to add an important note.

Name Dropping.

Never ever ever,,, NEVER pull the trick of “name dropping”.

Just this past week I have met 2 different people that started “name dropping” on some people that are members in the marketing system I use.

The first of the two claimed he helped the founders create it. He was flat out lying. How did I know that? He didn’t even know the correct last names of the founders. Nor did he know there was more than one founder of the system.

The second one told me he was friends with another one of the members in the system and that he had dinner with him the night before. He was also lying. How did I know that? Because the member he was talking about is my sponsor and was speaking at a presentation in Palm Springs, CA with one of the owners of my primary company and this guy that was telling me stories was in New England.

So DO NOT drop names in this industry. You never know if who you are talking to actually knows the person whose name you are “dropping.” And you could just end up looking like a fool.

If you are ever in doubt, there is really only one name you should use when you are speaking with someone. And that is the name of the other person. Because that is the only person they truly care about. And everyone loves to hear their own name.

I learned this and other ways of marketing with integrity from a guy who I won’t “name drop” by clicking here.

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