How To Talk To People About Network Marketing

Not everyone is the same, therefore you can’t talk to them all the same way.

Analyzing personality types can get overly complicated, and once you learn all 16 (well, depending on which list of types you go by) how are you supposed to apply it to Network Marketing?

Let’s make it more simple just be looking at why people join Network Marketing but breaking it down into 4 categories of what motivates people.

1. Helping Hands ~ There’s a huge reward in helping others. Helping others brings good feelings to the giver and the receiver of the good deeds. Network Marketing is an opportunity to use your gifts to help others. This in turn boosts self esteem for making others’ lives better. In turn making the whole world a better place.

2. Funtastic! ~ Truly enjoying what you do for ‘work’ is something that is felt by less than 13% of the entire population. Most people hate what they do for a job and want to get out of it and have fun. Surprising to some, Network Marketing is a place to release your artistic and creative energy. It’s a venue to express your individuality and have fun doing it!

3. Shake Your Money Maker ~ Money is a HUGE motivator. In fact, money can actually be a means to obtain the first two. In order to have a hobby that is fun you need money to purchase equipment or to get to where you have your fun. To donate to bigger charities and organizations you need the funds. To do anything in life you need money. It’s just the way it works. I would go so far to say that this is the main reason people get into Network Marketing. Not necessarily to have hoards of money, but because of what money can do as a tool.

4. The Vision Thing ~ Without It You’ll Never Be A World Class Organization. This is actually the title of an article co written by Ken Blanchard. Aligning yourself with a clear and compelling vision of the future puts you in a position to focus your energy towards a defined target. You see the bigger picture. You are part of something that is bigger than yourself and you are leaving your impression, your mark, on something that is awesome. You strive to have an accomplishment or overcome a challenge and be able to say “I did that!”

Reading these quick descriptions you should be able to pick out which of these types you are. (If you’ve followed me much or read some of my other tabs I’m sure you can tell which one I am too.) But most importantly you now know what motivates the different types of people that get into Network Marketing.

With this information you can now appeal to those types of people. It’s very difficult to appeal to everyone all at once. You end up looking like you have none of your own desires or motivations because you are all over the place trying to please everyone all at once.

I’m going to break it down for the Network Marketing beginner:

1. Recognize which category you are in for motivation. Don’t be afraid to show it. Because there are others out there that are motivated by the same category.

2. Talking with these types of people will be easier for you because you can relate to them. You will be able to build a connection with them faster. You will naturally attract people that are more like you.

3. You will occasionally draw people to you that are motivated by the other categories. This is your opportunity to learn. Everytime you come in contact with someone new your first goal is to get to know them. Get on the phone with them as soon as possible. Ask questions. Find out why they were first interested in Network Marketing. The answer is going to give you clues as to what motivates them. Once you know what motivates someone, that’s what you talk about more.

Example: If you are motivated by having fun and winning vacations in the company and are speaking to someone motivated by helping others you need to be able to speak more about team building and empowering others and paying it forward by coaching people and helping them to develop as entrepreneurs and discover their own dreams.

It takes practice to be able to do this easily. And that’s ok. Don’t worry about doing it right every time you talk to someone. Not everyone is going to connect with you, not everyone is even going to want to join your opportunity (I know, crazy, but some people just don’t think your company is the best). Some will, some won’t, so what.

The more practice you have the better you will get. Don’t worry about doing it right, worry about doing it more often.

For the more seasoned and advanced marketer that can pick out what motivates, and knows how to appeal to each motivating factor, the tricky part for you is being able to invoke emotions from an audience. To be able to throughout a presentation shift motivators and emphasize on those that are getting people to lean forward in their seats.

The biggest challenge? Appealing to all four via an internet presentation on a webinar where there is no way to judge reactions (unless you say something to make them angry and then you will either see people dropping out, or nasty little messages showing up in the question box).

No matter where you are in your learning process, understanding what motivates people will be a vital asset to your Network Marketing knowledge. If you don’t care what interests other people, then they aren’t going to care what you have to say.

Go out, connect with people, learn about them, build relationships and become a successful Network Marketer.

(I’ve learned these secrets about personality types from a few different people, but Cedrick Harris nails it the best.  Hear his original audio presentation of the 4 main personality types by clicking here.  His breakdown into the 4 elements, Earth, Wind, Fire, Water is so cool)

Live With Passion ~ Live With Purpose

Top 10 Reasons No One Is Following You On Twitter

1. Profile Picture. Is it you? Or your company logo. No one cares about logos. Twitter is a social site. People follow people. If they want to follow a logo they’ll go follow the actual company.

2. Your Name. Is it your name? Or are you “companyguy” or are you “mlmcompanymom” You might have a really catchy name, but these are usually passed over and people follow those that have their real name, or they will once again follow the actual company.

3. Twitter is for Tweeting. Are you sending out any tweets? I get a lot of followers that never tweet a thing. There’s no reason to follow someone that doesn’t say anything. There’s nothing to gain or learn from them.

4. Spammers and Promoters. It’s ok to send out a link to a product or company…. Once in awhile. But you have to send out tweets that are worth something too!

5. Unfollowers. If you’re gonna follow somebody, stay with them unless they offend you or just aren’t providing anything useful. Twitter also watches out for this. If you follow a bunch of people, and then quickly UNfollow as soon as they follow you back,,, you’re going to be flagged as suspicious, plus it’s just rude.

6. Direct Message Spam. I don’t get any direct messages that are worth reading anymore. So I don’t bother looking at them. 99% of them are automated and totally impersonal.

7. Compulsive @ Mentions. I like getting messages this way because of reason number 6. But I’m seeing spamming this way too. Being @ mentioned in the same tweet as a link to a product or promotion is rude. What’s worse is when I’m being @ mentioned by people just so they can look cool because they are mentioning someone that has a bigger presence than them in the industry. Piggy backing like this is almost worse than name dropping. It’s also rude to do this in Facebook with tagging. Don’t put anyone’s name on something unless they are part of the content you are sharing or it’s going to be of value to them. If you aren’t sure then don’t do it.

8. Profile Bio. Um, who are you? No, don’t tell me about your company, I can go follow companies if I want to know about companies,,, remember? Who are YOU, what makes you unique and interesting to people? How to you attract attention?

9. Profile Background. You might not think this is important, and perhaps it’s not. But if you look at the real players in network marketing, they have custom profile backgrounds with all the ways to reach them. There’s a couple that keep it simple, but those are the REAL big names that don’t need to put out their info, infact they don’t want it out there anymore because they’ve gotten too big in the industry to be getting messages from everyone.

10. Communication. Twitter is a social site. Strike up conversations through @ mentions to connect with people. Always remember that in this industry people join people. They aren’t interested in businesses and opportunities. They already have one of those, chances are it’s not working out to great for them. They’re looking for answers and connections with people that can help and give answers.

If you’ve been having trouble with no response on Twitter and no one following you back look over your profile and Tweet habits and make changes to either stop or start doing some of these things listed above.

Looking for more Social Media Marketing training? Click Here for access to free Facebook Marketing Training video that can be applied to any social media site PLUS a view at Internet Marketing’s Most Prestigious Online Community.

If you’re looking for even more info or training on how to get massive followers on Twitter I found someone that has it figured out.  He’s got over 50,000 followers on one account.  Visit Ray Higdon’s blog by Clicking Here to get his Twitter training, for free, not even a capture page, he gives his secret away right on his blog.

The more complicated a plan is, the more that can go wrong.

Success in Network Marketing is not dependent upon how elaborate your marketing plan is.

The more simple it is, the more easily you can teach someone else how to do it and the more easily they will learn it and be able to teach it to someone else.

This applies to Offline and Online methods! Whichever you choose to use, or if you use BOTH!

I reference the Laws of Duplication in this video. This video and that post compliment each other, neither one has to be viewed before the other.

Practice This Exercise To Bring Out Your Inner Alpha

If you aren’t an Alpha in your everyday interactions then how are you going to be an Alpha in Network Marketing?

Learn more Mike Dillard techniques by clicking here.

“A leader is someone that can get other people to do things that wouldn’t have otherwise gotten done if the leader hadn’t been there.”

The following is from a training given to our team by my personal mentor and sponsor David Wood. It is so powerful that I was compelled to share it. (View the full training here, however it is specific to my team’s company)

These commitments can be applied to any company within Network Marketing. In fact, we carried these commitments over to our new company team from our previous network marketing company that had shut down its compensation plan.

This is for those who desire to be leaders in network marketing.

**************************************
The Ten Core Commitments

1. Get Started Right – In your first 24 hours,
plug into your team training.And jump in with a major burst of energy.
Contact people that you know personally and that you know well,
(keep the list small,,, don’t call your neighbor’s cousin’s friend,,,
unless that’s also your best friend), to tell them you have started
your business. (Use your team training to learn how to do this without being overbearing)

Start your business right, and get your new people to do the same.
Plug people into your teams existing system for training.

***If you feel embarrassed to tell those closest to you about your
business then you are either with the wrong company,
or network marketing may not be for you.***

2. Three Great Invitations A Day – Expose at least 3 people to your
business on a daily basis using 3rd party tools. Always be connecting.
If you have just started, treat people right and invite them to see the
message from someone other than YOU.

3. Form A Mastermind Team – This has worked for thousands of
years. It still does. Find a core group of people to work with and
bounce ideas, trade tips on what is working for each person.

4. Support A Weekly Meeting – Bring your business to the world.
Meet people and build relationships. (Don’t just throw out your
business card!) This meeting can begin with just 2 people. Invite
someone to lunch and connect. You will see 10 times the success
of recruiting locally over using the internet alone.

5. Daily Personal Growth – Read for 15-30 minutes per day.
Leaders are readers. Countless studies have shown that one
of the main differences between highly successful people and
average people is how much they read.

6. Study Marketing – Don’t overwhelm yourself. Make regular time
to study. Rome wasn’t built in a day. Learn to eventually generate
at least 10-20 leads per day. Study the leaders in marketing.

7. Attend The Big Events – There may be 2 or 3 per year. One of
the secrets of the top earners is they make events and bring their
team.

8. Get Connected – This is a team sport. Connect with your upline,
your sponsor, your company, and your personal team. Reach out.
Be on the weekly team training, presentations, and chat groups.

9. Support The Team – Be available to anyone in any way that you
can. It doesn’t matter if they are on your team or not. We, as a
company, are a team. Let’s ROCK this together.

10. Be Here In A Year
Everyone who is here in a year and follows these commitments
will have a dramatic transformation in their lives. All that is
required is that you follow the commitments and have your team do the same.

**************************************

This is a summary of a longer training. If any of these seem ridiculous, off the wall, crazy, or just plain stupid to you,,, feel free to contact me and we can talk in further detail.

Be creative and think outside the box!

Your Sponsor has zero responsibility for your success.

Your success is totally up to you.

The person that enrolled you has a responsibility to be available to you and to provide you with the tools for you create success in your business.

But they are neither personally responsible nor accountable for the outcome of what you do with the knowledge and tools passed on to you.

As a network marketer and entrepreneur your keys to success are within you. Your sponsor has merely provided you with the car and the knowledge on how to drive it. YOU have to turn the key and start it and put it in drive.

That may sound harsh to you, but remember, I’m the one that tells you what no one else will.

There is a bright side though. The success of your sponsor is linked to your success. It is in their best interest for you to succeed.

Without your success it is more responsibility and work placed on them.

Have you heard this saying: “Would you rather have 100% effort from one person or 1% effort from 100 people?”

It’s much easier to teach 100 people one simple task and have it duplicated than to teach 1 person how to do everything. 100 people means 100 times the available time to perform the tasks.

The sum of the parts is greater than the whole.

This is a business of leverage.

It is simply teaching people how to utilize the time and talents of others. It is a duplication of efforts.

Laws of Duplication:

1. KISS – Keep It Short & Simple – Always ask yourself: Is this something that anyone can do? You want people to see it as easy and that they can do it. If you are over complicating things then no one will be able to duplicate your efforts,,, and no one will want to either. You want people to say “I can do it, and I wouldn’t mind doing it everyday.”

2. It Has To Be Able To Work Anywhere – It needs to be simple enough that someone living in the middle of nowhere with no friends or contacts can duplicate. It needs to be able to work without your continued presence and holding the hand of everyone in your downline.

3. It Has To Be Able To Work For Anyone – The most socially inept person with zero knowledge about network marketing must be able to duplicate your success. People have to be able to have a chance at making network marketing work for them.

4. The Law Of 3rd Party – Whenever you are presenting your business you want anything or anyone other than you presenting your business. Whether that be a guest speaker or an online webinar or a recorded presentation.

This law ties all the others together. You could be an expert on your company’s product, compensation, and history of the founders. But it is still not wise to present all of that info because it takes a long time to gain that knowledge and you want what you do to appear simple, work anywhere, and for anyone. A new person in the company cannot do a full presentation, but they can invite someone to see one.

How you present the business to your prospects is how they are going to be picturing themselves presenting the business.

Randy Gage is very successful in network marketing. He gives presentations of his company all the time. But he does not give presentations to his own prospects. Because he understands that what he does needs to look like it’s super easy to do.

So is your sponsor responsible for your success? No.

But, if they want success of their own, then they are responsible for making sure you are duplicate their success and make yourself victorious. Therefore, as a sponsor and mentor, it is also your responsibility to do the same.

Have more questions about the Laws of Duplication?

Don’t have a sponsor or mentor that is teaching you simple steps to duplicate success?

Contact me here.

Jonathan Budd breaks down why some have a LOT of success, some have a little, some have none, and some are damn near completely hopeless.

Numbers are a universal language and they just don’t lie.

Jonathan Budd also explains HOW to get to the top of the mountain of success.

How far are you in your climb on the mountain of success?

If you watched this video then you have the Mindset and Heart to make it. Surround yourself with a Mastermind team with the Knowledge, Skill Set, and Networking “know-how” to lift you to the top.

I’ll see you at the top.

To: My Fellow Marketer

From: Stephanie Deneke

Re: Email Marketing Vomit

Right now is a prosperous day for email marketers.

Your visit to this post is going to change your emails
from noise amongst other marketers to a prominent
beacon in your prospects inbox.

Everyone else is sales pitching in their emails and it’s
just a bunch of puke in my inbox.

The remainder of this post will address how you can
be a pretty little cupcake in the middle of a food fight.

Best Regards.

Wouldn’t you pay more attention
to an email written in the above format
than to one that looks like this:

Hi Mr(s). Soandso I am writing today because I want to show you how to market in this industry like Mr. Guruspecialist that is not in my upline or anywhere in my team but I like to say his name so you think I know him personally I am going to tell you how to use email marketing to target your leads but first check out my sweet company replicated website and tell me what you think then I’m going to send you some other stuff and eventually I will get to my point in this email and tell you that if you want to write really effective emails do exactly the opposite of me and pay attention to Stephanie Deneke because she can write way betterer emails than me thank you for reading all of my “I statements” that no one cares about. Sincerely Allaboutme

…. ok so that’s an exaggeration but not really to far from the truth.

Most of the emails I receive in my inbox from other marketers is just a long rambling that doesn’t stay on point and doesn’t hold my interest past the first sentence.

Use these tactics to create an effective email everytime:

1. Use “you statements” – Above all else people care about one thing, themselves. “I statements” aren’t about them, they’re about you. Chances are they don’t care a lick about who you are and what you want because they don’t really know you.

Use this tactic even if the receiver of your email is someone you know well. Even your own mother would prefer to read about herself. She may not admit it, but it will give her warm fuzzy feelings when the focus is on her, and that is what you want everyone to feel.

2. Stay On Topic – Each email should focus on only ONE topic. With only ONE piece of information about that topic. Refer the reader back to your website, blog or whatever contains the full body of information. Email is to spark an interest.

Everyone else is selling in their emails, if you are providing a sample of useful information and then directing people to the rest of the info then you are getting them out of their noisy email inbox and into your world on your webpage.

You put a lot of work into creating your website. You designed it to sell. That’s what it’s for. Email is not. Using email to pitch your sales is redundant and demeans all the work you put into your website.

3. Have A Plan – Use a simple format and follow it for each email. The first example shows this format:

Who: The TO and FROM lines. It may seem redundant, but there’s a reason. It makes it personal and shows that you are paying attention to who the email is going to. Also, restating who the email is from keeps the reader from having to look back into the sender line of the email. Spammers don’t do this, you will stand out as reputable.

What: Clearly state the subject, even if it the same as the email subject line. Once again the reader won’t have to look back at the subject line of the email heading. Also, if you use a good copy writing hook to get a reader to open an email, this is the place to write a more concise subject.

Why: Why are you writing this email? Remember, it is for the reader, use a “you statement.”

When: Tell the reader to do it now! Let them know your info is time sensitive and there is an urgency to act! The reader should feel that if they keep reading the other emails they may miss their window of opportunity you are opening.

How: They can’t get to your info if you don’t tell them how! They need to know if they are supposed to go somewhere else.

Where: This is the location you are sending them to. Such as your website. Specifically tell your reader to click on the link you want them to go to. It registers as a command that they need to respond to.

Answer all of these questions to create a concise effective email.

Mandatory!!! – - – - Visual Effects – Hit enter yourself instead of allowing the email to word wrap. Emails that fill the whole screen are difficult to read and follow, so are super long paragraphs. Break your paragraphs up into short blocks of text.

Email is a piece of media, make it appealing to the senses and you’ve got it nailed.

6 years working in automotive dealership management and I know a couple things about closing a sale. Each newbie on the sales floor was given a booklet of 100 closing scenarios on their first day. They were expected to learn and memorize 5 new ones each week. If that sounds cold and impersonal, it was.

I left the automotive industry for the network marketing industry. Which is still an industry based on sales and both with a fairly negative perception from those on the outside looking in.

I didn’t want to bring the negative attitude of closing a sale with me into network marketing. I’ve also never cared for the acronym ABC (Always Be Closing). So I was grateful when I came across an alternative to this phrase. Always Be Confirming.

Closing is cold and negative and feels like an ending. Like you shut somebody out. Quite often when a seller gets their money at a closing it really is the end. It’s the end of the communication. It’s the end of receiving the sweet talking.

It should be the beginning, especially in network marketing. This is where the relationship begins and the true communication and growing in a business relationship starts. In network marketing our prospects are not sales that are to be closed. A prospect is potential part of your team. Teams communicate and collaborate and mentor each other.

So stop trying to “close the sale”. The alternative I have found is “confirm the partnership”.

ABC has taken on a new meaning for me. I’ve left “closing” to the car sales folk. This is an industry of relationships and I commit myself to building and confirming relationships.

ABC = Always Be Confirming

Synonyms:
Closing = shut, end, terminate, fold, shut down, finish, stop, cease

Confirm = corroborate, support, affirm, reassure, approve, covenant

Changing one word can change your entire outlook and approach and revolutionize your MLM business.

Here’s to OUR Success,

Promoting your MLM on the internet is 99.9% impossible if you are just sending people directly to your replicated company website. Everyone in your company has one. (Why your website is ruining your MLM)

You need your own customizable website with your face and your message that promotes you as THE person to join in your company.

It’s possible to create your own website to do this, but it’s highly technical, labor intensive and can cost a lot of money. There’s a lot of research on how to create the content and how to design the website code. Your job is not to be a technical guru, it’s to market.

It makes sense to use someone else’s system because you are wasting your valuable time if you are going to try and do this technical work on your own.

There are several different systems available but not all of them are up to par. There are certain criteria that a marketing system needs to meet. If it doesn’t meet all of these criteria it is not going to be fully effective for marketing your MLM opportunity.

1. Training – At no extra cost. The actual creators of the marketing system offer consistent and up to date training on how to market and how to use their system. Getting training from your sponsor and a few others is not enough. Most likely they are just learning how to use the system too. You need training bigger than that.

2. Custom Capture Page – At no extra cost. I’ve come across both free and highly expensive systems. I’ve only found one system that let’s you FULLY customize your capture page without having to do any upgrading. This is important because you want to be able to put your pictures, videos and content on your page. If you can’t do this with a marketing system then it is worthless to you because this is the whole purpose of using the system. The system also needs to have several standard generic capture pages for you to choose from until you have learned the skills to fully customize your sites. This allows you to be in a position to have success with the system from Day 1.

3. Promote ANY Company – At no extra cost. Marketing systems are a tool for promoting your PRIMARY business. Be sure that the system you choose allows you to use it with any business. There are some that only allow the usage of a primary company that has previously been integrated and approved by the marketing system.

Bonus Tip – An Independent Autoresponder – An autoresponder is the service that sends out your follow up emails. Your marketing system should allow for the use of an independent autoresponder because it guarantees that you own those leads and not the system that you are using. You want to be able to take your list of contacts with you. Also, if in the future you do become a technical guru and start creating your own webpages you can insert capture boxes that drop prospects into your autoresponder. If you are unfamiliar with using an independent autoresponder (such as Aweber) the system should also have it’s own built in autoresponder.  An independent autoresponder will be an added cost,,, but the autoresponder that is built in to the marketing system should of course be at no extra cost. The marketing system you choose should also not penalize you for using an independent autoresponder.

One More Bonus Tip – Premade Follow Up Emails – Eventually you will want to customize all the emails in your autoresponder but to get started immediately with marketing a generic list of emails will give you a jump start….. and you guessed it, it should be at no extra cost to you.

I’ve done the research and found a lead capture system that already meets this criteria. Access this simple system to promote and market your primary business online.