How To Talk To People About Network Marketing

Not everyone is the same, therefore you can’t talk to them all the same way.

Analyzing personality types can get overly complicated, and once you learn all 16 (well, depending on which list of types you go by) how are you supposed to apply it to Network Marketing?

Let’s make it more simple just be looking at why people join Network Marketing but breaking it down into 4 categories of what motivates people.

1. Helping Hands ~ There’s a huge reward in helping others. Helping others brings good feelings to the giver and the receiver of the good deeds. Network Marketing is an opportunity to use your gifts to help others. This in turn boosts self esteem for making others’ lives better. In turn making the whole world a better place.

2. Funtastic! ~ Truly enjoying what you do for ‘work’ is something that is felt by less than 13% of the entire population. Most people hate what they do for a job and want to get out of it and have fun. Surprising to some, Network Marketing is a place to release your artistic and creative energy. It’s a venue to express your individuality and have fun doing it!

3. Shake Your Money Maker ~ Money is a HUGE motivator. In fact, money can actually be a means to obtain the first two. In order to have a hobby that is fun you need money to purchase equipment or to get to where you have your fun. To donate to bigger charities and organizations you need the funds. To do anything in life you need money. It’s just the way it works. I would go so far to say that this is the main reason people get into Network Marketing. Not necessarily to have hoards of money, but because of what money can do as a tool.

4. The Vision Thing ~ Without It You’ll Never Be A World Class Organization. This is actually the title of an article co written by Ken Blanchard. Aligning yourself with a clear and compelling vision of the future puts you in a position to focus your energy towards a defined target. You see the bigger picture. You are part of something that is bigger than yourself and you are leaving your impression, your mark, on something that is awesome. You strive to have an accomplishment or overcome a challenge and be able to say “I did that!”

Reading these quick descriptions you should be able to pick out which of these types you are. (If you’ve followed me much or read some of my other tabs I’m sure you can tell which one I am too.) But most importantly you now know what motivates the different types of people that get into Network Marketing.

With this information you can now appeal to those types of people. It’s very difficult to appeal to everyone all at once. You end up looking like you have none of your own desires or motivations because you are all over the place trying to please everyone all at once.

I’m going to break it down for the Network Marketing beginner:

1. Recognize which category you are in for motivation. Don’t be afraid to show it. Because there are others out there that are motivated by the same category.

2. Talking with these types of people will be easier for you because you can relate to them. You will be able to build a connection with them faster. You will naturally attract people that are more like you.

3. You will occasionally draw people to you that are motivated by the other categories. This is your opportunity to learn. Everytime you come in contact with someone new your first goal is to get to know them. Get on the phone with them as soon as possible. Ask questions. Find out why they were first interested in Network Marketing. The answer is going to give you clues as to what motivates them. Once you know what motivates someone, that’s what you talk about more.

Example: If you are motivated by having fun and winning vacations in the company and are speaking to someone motivated by helping others you need to be able to speak more about team building and empowering others and paying it forward by coaching people and helping them to develop as entrepreneurs and discover their own dreams.

It takes practice to be able to do this easily. And that’s ok. Don’t worry about doing it right every time you talk to someone. Not everyone is going to connect with you, not everyone is even going to want to join your opportunity (I know, crazy, but some people just don’t think your company is the best). Some will, some won’t, so what.

The more practice you have the better you will get. Don’t worry about doing it right, worry about doing it more often.

For the more seasoned and advanced marketer that can pick out what motivates, and knows how to appeal to each motivating factor, the tricky part for you is being able to invoke emotions from an audience. To be able to throughout a presentation shift motivators and emphasize on those that are getting people to lean forward in their seats.

The biggest challenge? Appealing to all four via an internet presentation on a webinar where there is no way to judge reactions (unless you say something to make them angry and then you will either see people dropping out, or nasty little messages showing up in the question box).

No matter where you are in your learning process, understanding what motivates people will be a vital asset to your Network Marketing knowledge. If you don’t care what interests other people, then they aren’t going to care what you have to say.

Go out, connect with people, learn about them, build relationships and become a successful Network Marketer.

(I’ve learned these secrets about personality types from a few different people, but Cedrick Harris nails it the best.  Hear his original audio presentation of the 4 main personality types by clicking here.  His breakdown into the 4 elements, Earth, Wind, Fire, Water is so cool)

Live With Passion ~ Live With Purpose

Top 10 Reasons No One Is Following You On Twitter

1. Profile Picture. Is it you? Or your company logo. No one cares about logos. Twitter is a social site. People follow people. If they want to follow a logo they’ll go follow the actual company.

2. Your Name. Is it your name? Or are you “companyguy” or are you “mlmcompanymom” You might have a really catchy name, but these are usually passed over and people follow those that have their real name, or they will once again follow the actual company.

3. Twitter is for Tweeting. Are you sending out any tweets? I get a lot of followers that never tweet a thing. There’s no reason to follow someone that doesn’t say anything. There’s nothing to gain or learn from them.

4. Spammers and Promoters. It’s ok to send out a link to a product or company…. Once in awhile. But you have to send out tweets that are worth something too!

5. Unfollowers. If you’re gonna follow somebody, stay with them unless they offend you or just aren’t providing anything useful. Twitter also watches out for this. If you follow a bunch of people, and then quickly UNfollow as soon as they follow you back,,, you’re going to be flagged as suspicious, plus it’s just rude.

6. Direct Message Spam. I don’t get any direct messages that are worth reading anymore. So I don’t bother looking at them. 99% of them are automated and totally impersonal.

7. Compulsive @ Mentions. I like getting messages this way because of reason number 6. But I’m seeing spamming this way too. Being @ mentioned in the same tweet as a link to a product or promotion is rude. What’s worse is when I’m being @ mentioned by people just so they can look cool because they are mentioning someone that has a bigger presence than them in the industry. Piggy backing like this is almost worse than name dropping. It’s also rude to do this in Facebook with tagging. Don’t put anyone’s name on something unless they are part of the content you are sharing or it’s going to be of value to them. If you aren’t sure then don’t do it.

8. Profile Bio. Um, who are you? No, don’t tell me about your company, I can go follow companies if I want to know about companies,,, remember? Who are YOU, what makes you unique and interesting to people? How to you attract attention?

9. Profile Background. You might not think this is important, and perhaps it’s not. But if you look at the real players in network marketing, they have custom profile backgrounds with all the ways to reach them. There’s a couple that keep it simple, but those are the REAL big names that don’t need to put out their info, infact they don’t want it out there anymore because they’ve gotten too big in the industry to be getting messages from everyone.

10. Communication. Twitter is a social site. Strike up conversations through @ mentions to connect with people. Always remember that in this industry people join people. They aren’t interested in businesses and opportunities. They already have one of those, chances are it’s not working out to great for them. They’re looking for answers and connections with people that can help and give answers.

If you’ve been having trouble with no response on Twitter and no one following you back look over your profile and Tweet habits and make changes to either stop or start doing some of these things listed above.

Looking for more Social Media Marketing training? Click Here for access to free Facebook Marketing Training video that can be applied to any social media site PLUS a view at Internet Marketing’s Most Prestigious Online Community.

If you’re looking for even more info or training on how to get massive followers on Twitter I found someone that has it figured out.  He’s got over 50,000 followers on one account.  Visit Ray Higdon’s blog by Clicking Here to get his Twitter training, for free, not even a capture page, he gives his secret away right on his blog.

To: My Fellow Marketer

From: Stephanie Deneke

Re: Email Marketing Vomit

Right now is a prosperous day for email marketers.

Your visit to this post is going to change your emails
from noise amongst other marketers to a prominent
beacon in your prospects inbox.

Everyone else is sales pitching in their emails and it’s
just a bunch of puke in my inbox.

The remainder of this post will address how you can
be a pretty little cupcake in the middle of a food fight.

Best Regards.

Wouldn’t you pay more attention
to an email written in the above format
than to one that looks like this:

Hi Mr(s). Soandso I am writing today because I want to show you how to market in this industry like Mr. Guruspecialist that is not in my upline or anywhere in my team but I like to say his name so you think I know him personally I am going to tell you how to use email marketing to target your leads but first check out my sweet company replicated website and tell me what you think then I’m going to send you some other stuff and eventually I will get to my point in this email and tell you that if you want to write really effective emails do exactly the opposite of me and pay attention to Stephanie Deneke because she can write way betterer emails than me thank you for reading all of my “I statements” that no one cares about. Sincerely Allaboutme

…. ok so that’s an exaggeration but not really to far from the truth.

Most of the emails I receive in my inbox from other marketers is just a long rambling that doesn’t stay on point and doesn’t hold my interest past the first sentence.

Use these tactics to create an effective email everytime:

1. Use “you statements” – Above all else people care about one thing, themselves. “I statements” aren’t about them, they’re about you. Chances are they don’t care a lick about who you are and what you want because they don’t really know you.

Use this tactic even if the receiver of your email is someone you know well. Even your own mother would prefer to read about herself. She may not admit it, but it will give her warm fuzzy feelings when the focus is on her, and that is what you want everyone to feel.

2. Stay On Topic – Each email should focus on only ONE topic. With only ONE piece of information about that topic. Refer the reader back to your website, blog or whatever contains the full body of information. Email is to spark an interest.

Everyone else is selling in their emails, if you are providing a sample of useful information and then directing people to the rest of the info then you are getting them out of their noisy email inbox and into your world on your webpage.

You put a lot of work into creating your website. You designed it to sell. That’s what it’s for. Email is not. Using email to pitch your sales is redundant and demeans all the work you put into your website.

3. Have A Plan – Use a simple format and follow it for each email. The first example shows this format:

Who: The TO and FROM lines. It may seem redundant, but there’s a reason. It makes it personal and shows that you are paying attention to who the email is going to. Also, restating who the email is from keeps the reader from having to look back into the sender line of the email. Spammers don’t do this, you will stand out as reputable.

What: Clearly state the subject, even if it the same as the email subject line. Once again the reader won’t have to look back at the subject line of the email heading. Also, if you use a good copy writing hook to get a reader to open an email, this is the place to write a more concise subject.

Why: Why are you writing this email? Remember, it is for the reader, use a “you statement.”

When: Tell the reader to do it now! Let them know your info is time sensitive and there is an urgency to act! The reader should feel that if they keep reading the other emails they may miss their window of opportunity you are opening.

How: They can’t get to your info if you don’t tell them how! They need to know if they are supposed to go somewhere else.

Where: This is the location you are sending them to. Such as your website. Specifically tell your reader to click on the link you want them to go to. It registers as a command that they need to respond to.

Answer all of these questions to create a concise effective email.

Mandatory!!! – - – - Visual Effects – Hit enter yourself instead of allowing the email to word wrap. Emails that fill the whole screen are difficult to read and follow, so are super long paragraphs. Break your paragraphs up into short blocks of text.

Email is a piece of media, make it appealing to the senses and you’ve got it nailed.

Promoting your MLM on the internet is 99.9% impossible if you are just sending people directly to your replicated company website. Everyone in your company has one. (Why your website is ruining your MLM)

You need your own customizable website with your face and your message that promotes you as THE person to join in your company.

It’s possible to create your own website to do this, but it’s highly technical, labor intensive and can cost a lot of money. There’s a lot of research on how to create the content and how to design the website code. Your job is not to be a technical guru, it’s to market.

It makes sense to use someone else’s system because you are wasting your valuable time if you are going to try and do this technical work on your own.

There are several different systems available but not all of them are up to par. There are certain criteria that a marketing system needs to meet. If it doesn’t meet all of these criteria it is not going to be fully effective for marketing your MLM opportunity.

1. Training – At no extra cost. The actual creators of the marketing system offer consistent and up to date training on how to market and how to use their system. Getting training from your sponsor and a few others is not enough. Most likely they are just learning how to use the system too. You need training bigger than that.

2. Custom Capture Page – At no extra cost. I’ve come across both free and highly expensive systems. I’ve only found one system that let’s you FULLY customize your capture page without having to do any upgrading. This is important because you want to be able to put your pictures, videos and content on your page. If you can’t do this with a marketing system then it is worthless to you because this is the whole purpose of using the system. The system also needs to have several standard generic capture pages for you to choose from until you have learned the skills to fully customize your sites. This allows you to be in a position to have success with the system from Day 1.

3. Promote ANY Company – At no extra cost. Marketing systems are a tool for promoting your PRIMARY business. Be sure that the system you choose allows you to use it with any business. There are some that only allow the usage of a primary company that has previously been integrated and approved by the marketing system.

Bonus Tip – An Independent Autoresponder – An autoresponder is the service that sends out your follow up emails. Your marketing system should allow for the use of an independent autoresponder because it guarantees that you own those leads and not the system that you are using. You want to be able to take your list of contacts with you. Also, if in the future you do become a technical guru and start creating your own webpages you can insert capture boxes that drop prospects into your autoresponder. If you are unfamiliar with using an independent autoresponder (such as Aweber) the system should also have it’s own built in autoresponder.  An independent autoresponder will be an added cost,,, but the autoresponder that is built in to the marketing system should of course be at no extra cost. The marketing system you choose should also not penalize you for using an independent autoresponder.

One More Bonus Tip – Premade Follow Up Emails – Eventually you will want to customize all the emails in your autoresponder but to get started immediately with marketing a generic list of emails will give you a jump start….. and you guessed it, it should be at no extra cost to you.

I’ve done the research and found a lead capture system that already meets this criteria. Access this simple system to promote and market your primary business online.

The MAGIC question to create a YES answer.

After today, if you ever ask someone if they are interested in starting a home based business I’m going personally find you,,, smack you on the forehead, and ask if you’ve had your V8.

The words you choose when asking someone to look at your business opportunity are either going to make you or break you.

If you don’t know how to ask someone to look at your opportunity, then no one is going to look at it! If no one is looking at your opportunity, then no one is going to join your opportunity. And you’re going to be broke.

Even if you have already exhausted your entire list of contacts, both offline and online, you can go back and get people to view your opportunity using this strategy.

What is your answer if I asked you:

“Would you be interested in a home based business?”

A big fat NO.

Nobody wants to join a home based business opportunity.

What if I asked you:

“Are you open to the idea of making more money, or are you completely locked in to what you are already doing?”

Everybody wants to make more money. People may be really tied up in what they have going on at the moment and don’t have the time to get involved in something new. But you know they would like to make more money.

Nobody is interested in your business, but everyone is open to opportunity.

Go through your list of contacts. Yes, right now! All of them, offline and online, and ask them if they are open.

The most common MLM recruiting strategy that sponsors give the their new distributors is to make a list of 100 friends and family. Then invite them to a home meeting to give a business presentation.

And everyone hates doing it.

For those that have done this, they have usually done it wrong. And it’s not your fault if you have. The blame goes back up your upline for not showing you the right way,,, if they even know how to do it the right way.

Anyone that has used this method could share a story about friends not returning phone calls anymore and awkward moments around the family during the holidays. Everyone is on alert for a sales pitch.

In this industry it is necessary to at some point tap into your list of family and friends. It’s better to do it sooner than later. Doing it sooner is better than later because getting started in online marketing takes longer than getting started with your friends and family. Contacting those you already know can be done in 1 minute.

What do you do if you already went through your list of who you know?

You didn’t want to do it the first time, (some of you may have done it a 2nd time) so you may be thinking it’s out of the question to approach them again.

Wrong. You can.

First you have to APOLOGIZE. And do it sincerely. Don’t just say the words “I’m sorry”. Acknowledge that got them involved in something that just wasn’t that great of an opportunity and then use the words “I apologize”. It carries more meaning.

It’s ok to admit to them that you were naïve, foolish, ignorant or whatever and that you are not with that company anymore and that you have learned from your mistake.

If they don’t throw you out of their house or hang up before you finish, it’s ok to ask them if they are open to the idea of making more money. If they say no then leave it at that and tell them that you won’t bother them again.

Anyone that has already talked to their list of friends and family before actually have an advantage over those who haven’t. The initial fear has already been conquered.

Still terrified of approaching your friends and family. Seek an alternative with this simple system.

My favorite advice I ever got about marketing an MLM opportunity I learned from Mike Dillard in Magnetic Sponsoring. He didn’t come up with this on his own, Perry Marshall said it, and he’s not the only marketing expert that uses this example. The idea has been passed around between marketers and is a fundamental lesson.

“Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes. – NOT information about drills!”

It’s so simple it sounds like a riddle and doesn’t make any sense at first.

Think about the purchases you make.

If you want to get somewhere faster than what it would take driving, you buy a plane ticket. You don’t buy it because you want to sit in a plane for a few hours.

If you want to be a lawyer you get a college degree. People don’t go to college because they like sitting in long lectures.

If you want to hang a picture, you buy a hammer and nails.

You get the idea.

These purchases are a means to an end. They are “tools” to get the end result that we want.

Did you really join your MLM business opportunity because it had the best product or the best comp plan?

You may have joined it for the extra money. But it wasn’t really for the money either was it?

You joined because you had dreams about what you could do with that money. You have big dreams, hopes and a vision.

You want to provide a lifestyle for your family and give back to your community. Along the way you’ll be able to have an awesome house and car and whatever else you desire, but you have a dream of being financially free without stress and without worrying about bills.

The list goes on, because everyone’s idea of a dream is different.

You might want to be living in a huge lodge on the side of a mountain. Or to be sitting under a palm tree drinking out of a coconut. Or starting a community housing project. Or sailing all over the world. Or maybe you want to do what I do and have a martini while watching the sunset on the water any night I feel like it.

It doesn’t matter because there are as many dreams as there are people.

The point is people don’t join MLM opportunities because they want a business. They join because they have a dream, and you are providing the tools.

As MLM marketers we are truly the marketers of dreams.

Dreams of being free of a boss and stuck in a 9 to 5 job. Unlimited income potential. Taking command of your career and life. What we do beats any other occupation hands down because we change lives. Your job is to build a strong organization and build strong relationships, deliver what you promise and stand behind what you deliver and it is fueled by desire.

This means you had better be able to deliver an MLM opportunity that will be the tool to get to that dream. You had better deliver the tools, such as training, books, videos, marketing systems that will fuel that MLM opportunity to success.

As a marketer in an MLM opportunity you have a responsibility to those you sponsor to provide the tools to get the to their dream. A car dealership doesn’t sell a new car with an empty tank of gas! What good is the car if it can’t be driven off the lot.

Realize the dealership doesn’t teach people how to drive, there is some responsibility on both sides of the deal. There needs to be commitment from both parties involved in the transaction. Dealerships check driver’s licenses before handing over the keys. Are you making sure your prospects are qualified?

Hear Mike Dillard’s full version of the drill story here.

Are you backing up your MLM opportunity with the right tools? Click here to give your downline a trump card.

There is one common fear that we all possess. It makes your heart race, ties up your tongue and makes your palms sweat. It can happen anywhere there is interaction with another person. It’s sometimes easier to suck it up and move on with a few drinks in us, but still, we all dread rejection.

Well, if you are in the MLM industry and you feel the anxiety every time you pick up the phone, then you have a problem. Some people are so afraid of hearing NO that they never even pick up the phone.

Simply put though, if you want to make it in MLM you need to get over it. And the only way any dreaded task gets easier is by doing more of it.

This is why we get back on a horse when it kicks us off, we get back on our bikes as kids, or to get over our fear of water some of us had parents that threw us right into the deep end.

However, mom and dad aren’t here to dial the phone for you. You have to pick it up yourself, and the longer you wait, the heavier that phone is going to get.

The number one rookie mistake in MLM is underestimating the number of people you are going to be talking to. And there’s no way you are going to be able to talk to enough people if you are sitting there looking at the phone and continually getting ready to make a call.

Not everyone you talk to is going to join your business. For one of 2 reasons, either they say NO, or you turn them down and say NO. Yes, you are allowed to say NO to them. (Read why here.)

If they are going to say no, then you actually want them to hurry up and say it so that you can move on and get on the phone with someone that is going to say YES. Your time is valuable.

Professional Network Marketers have a high tolerance for hearing NO. The higher your tolerance for the word NO to more success you will have. “Working through the numbers” is a common phrase in MLM. It simply means that there are going to be a higher number of people that say NO than there are that say YES. You need to work through contacting and talking with enough people to get through all of the NO’s in order to find the YES’s. The amount of people each person needs to talk to is different.

During an interview on 20/20 about Amway (no, I am not in Amway) Bill Britt made this comment: “There is no secret. I simply showed the plan to 1200 people. 900 said, ‘No’ and only 300 signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35
were serious, and out of those 35, 11 made me a millionaire.”

Mark Yarnell began by by speaking to 200 people. 120 said they would show up to the presentation. 70 actually did. 57 said NO WAY, 13 signed up. 12 dropped out shortly thereafter. Only 1 stayed on and that 1 still generates $50,000 income for Mark.

Your success is directly related to the degree to which you are willing to work to find others like yourself who are committed to succeed. The numbers are different for everyone.

So if you’ve gone through 50 or 100 people and you haven’t found 1 serious person yet, you can either give up and assume the business doesn’t work, or recognize that you are working through your own numbers.

Are you willing to find your number?

To keep focused read this statement every day until you have made it through your numbers:

Some Will
Some Won’t
So What

Someone else is always waiting to join you. You aren’t going to find that person if you are just staring at your phone not calling your leads and contacts.

There are going to be three types of people you sponsor into your MLM business.

1. Get Rich Quick – These are the ones that are so enthusiastic to get started that it’s almost scary.  The problem is, when they see that there is work involved and that they can’t just make millions reading junk emails in their pajamas, they are gone.  This person will quit within a month.

2. Try It – I picture this one as the person at the pool who keeps putting their feet in the water to test the temperature.   They just won’t commit and jump in and swim.  They eventually might make it into the shallow end of the pool, but they keep trying out all the cool floating toys and gimmicks.  They don’t stick to one thing and see it through and make it work.  They’re outta there in 1-3 months.

3. Hungry – These people want success so bad they can taste it.  They have the drive to stick with something until it works.  They find ways to bend things to work for them.  There is no finish line for this person because they keep raising their level of success.

The person you want to sponsor is someone that has passion and gives their full effort into whatever they do.  They project confidence and can instill it in others.  Visualizing success is second nature for them.  They are not afraid of putting out effort and doing real work.

Not only do they set goals but they can create a clear vision and plan for reaching their goals.  Without a vision and a plan a goal is just wishful thinking.

There is something within them that is driving them to remain dedicated.

Above all, they eliminate excuses.

This is not just a list of what you need to be looking for when you are qualifying your leads.  This is what you need to find in yourself in order to make you be a success.

I am going to tell you something you will never hear from you MLM upline.

You are allowed to turn down prospects.

Your training from your upline teaches you to call your friends, family and your MLM leads and start telling them how amazing the company and product is. You are taught to pitch the compensation plan. After they see all this information it’s just a “no brainer”. If they turn down joining your MLM, it must be because they didn’t understand part of it, right? Wrong.

No one wants to be sold or told what to do.

I can tell you that if you are hounding your MLM prospects until they join with you, that you are not going to have long-term success. Those you sponsor in this way are not the high quality people you want. You are going to have to hold their hand because 1. They didn’t really understand what they were joining in the first place, and 2. This method of sponsoring is nearly impossible to duplicate.

So, in order to run a successful MLM business you need people that have the drive, skill, determination and motivation to also be successful.

Prospecting is about finding candidates that have potential. It’s not about pitching your company over your neighbor’s kitchen table. Unless you like doing that sort of thing. Chances are, your neighbor has no clue what an MLM is about. If they do, it’s probably an ill conceived notion of a pyramid scheme. So then you have to over come objections, and then you aren’t prospecting anymore.

In order to sign up high quality reps you need to interview them. Qualify them and make sure they are worthy of your time. You ask the questions and lead the interview. Imagine that you are the hiring manager of a company, are you going to hire just anybody? Or are you going to hire people that will produce results and earn you a promotion.

Some people are ready to join an MLM, but they believe that it will not involve work on their part. This is also not a high quality prospect. This is dead weight, when they don’t get results, you are going to be holding their hand.

So, I’ll tell you again. You are allowed to turn down prospects. It’s ok to tell someone that they are not a good fit, or not what you are looking for right now.

If you think I’m crazy, recall the last time you were told you couldn’t have something. It made you want it more, didn’t it?

Prospecting is simply filtering through your leads and finding the candidates that have potential. Some of those people might not be at the point where they are ready to join a company, pushing them into it too soon is a set up for failure. When they are ready, they will come back to you.

Stephanie Deneke
Massive Marketing Mentor

Click Here to see what saved me from pitching my opportunity.