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Promoting your MLM on the internet is 99.9% impossible if you are just sending people directly to your replicated company website. Everyone in your company has one. (Why your website is ruining your MLM)

You need your own customizable website with your face and your message that promotes you as THE person to join in your company.

It’s possible to create your own website to do this, but it’s highly technical, labor intensive and can cost a lot of money. There’s a lot of research on how to create the content and how to design the website code. Your job is not to be a technical guru, it’s to market.

It makes sense to use someone else’s system because you are wasting your valuable time if you are going to try and do this technical work on your own.

There are several different systems available but not all of them are up to par. There are certain criteria that a marketing system needs to meet. If it doesn’t meet all of these criteria it is not going to be fully effective for marketing your MLM opportunity.

1. Training – The actual creators of the marketing system offer consistent and up to date training on how to market and how to use their system. Getting training from your sponsor and a few others is not enough. Most likely they are just learning how to use the system too. You need training bigger than that.

2. Custom Capture Page – At no extra cost. I’ve come across free and highly expensive systems. I’ve only found one system that let’s you FULLY customize your capture page without having to do any upgrading. This is important because you want to be able to put your pictures, videos and content on your page. If you can’t do this with a marketing system then it is worthless to you because this is the whole purpose of using the system.

3. Promote ANY Company – Marketing systems are a tool for promoting your PRIMARY business. Be sure that the system you choose allows you to use it with any business. There are some that only allow the usage of a primary company that has previously been integrated and approved by the marketing system.

Bonus Tip – An Independent Autoresponder – An autoresponder is the service that sends out your follow up emails. Having an independent autoresponder guarantees that you own those leads and not the system that you are using. You want to be able to take your list of contacts with you. Also, if in the future you do become a technical guru and start creating your own webpages you can insert capture boxes that drop prospects into your autoresponder.

One More Bonus Tip – Premade Follow Up Emails – Eventually you will want to customize all the emails in your autoresponder but to get started immediately with marketing a generic list of emails will give you a jump start.

I’ve done the research and found a lead capture system that already meets this criteria. Access this simple system to promote and market your primary business online.

Popularity: 3% [?]

The most common MLM recruiting strategy that sponsors give the their new distributors is to make a list of 100 friends and family. Then invite them to a home meeting to give a business presentation.

And everyone hates doing it.

For those that have done this, they have usually done it wrong. And it’s not your fault if you have. The blame goes back up your upline for not showing you the right way,,, if they even know how to do it the right way.

Anyone that has used this method could share a story about friends not returning phone calls anymore and awkward moments around the family during the holidays. Everyone is on alert for a sales pitch.

In this industry it is necessary to at some point tap into your list of family and friends. It’s better to do it sooner than later. Doing it sooner is better than later because getting started in online marketing takes longer than getting started with your friends and family. Contacting those you already know can be done in 1 minute.

What do you do if you already went through your list of who you know?

You didn’t want to do it the first time, (some of you may have done it a 2nd time) so you may be thinking it’s out of the question to approach them again.

Wrong. You can.

First you have to APOLOGIZE. And do it sincerely. Don’t just say the words “I’m sorry”. Acknowledge that got them involved in something that just wasn’t that great of an opportunity and then use the words “I apologize”. It carries more meaning.

It’s ok to admit to them that you were naïve, foolish, ignorant or whatever and that you are not with that company anymore and that you have learned from your mistake.

If they don’t throw you out of their house or hang up before you finish, it’s ok to ask them if they are open to the idea of making more money. If they say no then leave it at that and tell them that you won’t bother them again.

Anyone that has already talked to their list of friends and family before actually have an advantage over those who haven’t. The initial fear has already been conquered.

Still terrified of approaching your friends and family. Seek an alternative with this simple system.

Popularity: 7% [?]

Breaking through writer’s block.

Hit the wall and run out of topics in your article marketing? Article marketing requires consistent release of content. But what are you supposed to do when you get writer’s block?

First of all, if you chose articles as your form of marketing I should hope that you truly like to write. Because you will need to be doing a lot of it.

To get thru a writer’s block, professional writers say to just keep writing. It doesn’t matter if what you write turns out to be good enough for publishing. The writing itself leads to productive ideas.

“What do I write about?”

This is the number one question I am asked by new marketers choosing to use article marketing.

Every article should be based around a keyword to create top search engine results. The article should stay on topic for the keyword that is chosen. Here are the 5 categories of keywords to use for article marketing, starting with the easiest one to rank high for.

YOU – Writing an entire article about yourself isn’t effective when you are new because no one is going to care who you are at first. But here’s why I mention it: when someone does learn who you are they are going to research your name. Put your name as a keyword in any content you produce. Also, put a single biographical line about yourself in the “about the author” section. Write this section in 3rd person and write out your name. I also include this because article marketing is based on attraction marketing and your purpose is to attract people to YOU.

*Tip: Articles should link back to your blog or website where there is a section all about you with your story. Prospects want to know you and trust you before they join you.

YOUR COMPANY – Once people find you and research you they are going to figure out which MLM company you are in. When they do a search of your MLM you want them to find what you have to say about the company. Not someone bad mouthing your MLM opportunity. Write a positive 3rd person review of your company. Make it informative and honest without hype. Readers will see right through that.

*Tip: Everyone thinks that their company is “the best” speak positive about your company without hype and include a story of success. Remember FTC law and NO income claims.

OTHER COMPANIES – Why should you write a review of a company you aren’t in? Because people who are looking to join MLM research a lot of companies. If you present yourself as an expert in MLM and write about other companies you will attract prospects because you are knowledgeable about more than just your MLM. Again, be honest in your review. Be sure to state that you are not with the company you are reviewing so there is no confusion later.

*Tip – Never trash talk and don’t write about things you don’t know about. If you don’t understand compensation plans don’t try to explain one. Summarize the company history. You can include a marketing strategy on how to make money in XYZ company. and keep it factual.

*Bonus Tip – Write about NEW companies. Ones that have been around for awhile will have a lot of articles about them. If you are one of the first to write about a company your article can be found faster and easier.

PRODUCTS and PEOPLE – There are a lot of big names in the MLM industry. Those big name marketers usually have released their own training or affiliate products. Write a review of their product or a biographical story about them. Again, be honest and keep your facts straight. Do your homework on a person first. And NEVER use the word scam along with a person’s name. Successful people can afford lawyers, don’t bring a lawsuit on yourself. This topic is why you want to make yourself rank high in search engines when you first begin article marketing. As you become successful other people will write about you. You want to be the one in control of the content that people see.

*Tip: Write about a product you actually use. If you are an affiliate of that product you can include a link to it in the resource box of the article. Most article sites allow 2 links in the resource box. One should always be back to the original content on your website. The other can be to your affiliate link.

GENERIC – Topics on the “how to” of MLM. How to choose a domain name, how to choose a sponsor, how to create article content, how to find the right company, how to make money in MLM, how to market online, how to prospect offline… This topic is endless. But since it’s generic it is harder to rank in the search engine results. It is easiest to write about though.

*Tip: Watch one training video or webinar on MLM and you will have plenty of topics to write about. Choose one and elaborate.

Make your content original. You can write about the same topic or idea that someone else has written. I’m sure someone else has written on this same topic before, perhaps even with this same format. What matters is that the words are your own. You can use the same idea, not the same words.

If you submit to more than one article site you must “spin” the article. Change the wording of the article with synonyms and different sentence structure. Search engines will ignore your article if it is posted everywhere exactly the same.

Free access to the Article Marketing Training Video from the back office of the most effective marketing system used by top producers.

Popularity: 10% [?]

My favorite advice I ever got about marketing an MLM opportunity I learned from Mike Dillard in Magnetic Sponsoring. He didn’t come up with this on his own, Perry Marshall said it, and he’s not the only marketing expert that uses this example. The idea has been passed around between marketers and is a fundamental lesson.

“Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes. – NOT information about drills!”

It’s so simple it sounds like a riddle and doesn’t make any sense at first.

Think about the purchases you make.

If you want to get somewhere faster than what it would take driving, you buy a plane ticket. You don’t buy it because you want to sit in a plane for a few hours.

If you want to be a lawyer you get a college degree. People don’t go to college because they like sitting in long lectures.

If you want to hang a picture, you buy a hammer and nails.

You get the idea.

These purchases are a means to an end. They are “tools” to get the end result that we want.

Did you really join your MLM business opportunity because it had the best product or the best comp plan?

You may have joined it for the extra money. But it wasn’t really for the money either was it?

You joined because you had dreams about what you could do with that money. You have big dreams, hopes and a vision.

You want to provide a lifestyle for your family and give back to your community. Along the way you’ll be able to have an awesome house and car and whatever else you desire, but you have a dream of being financially free without stress and without worrying about bills.

The list goes on, because everyone’s idea of a dream is different.

You might want to be living in a huge lodge on the side of a mountain. Or to be sitting under a palm tree drinking out of a coconut. Or starting a community housing project.
Or sailing all over the world. Or maybe you want to do what I do and have a martini while watching the sunset on the water any night I feel like it.

It doesn’t matter because there are as many dreams as there are people.

The point is people don’t join MLM opportunities because they want a business. They join because they have a dream, and you are providing the tools.

As MLM marketers we are truly the marketers of dreams.

Dreams of being free of a boss and stuck in a 9 to 5 job. Unlimited income potential. Taking command of your career and life. What we do beats any other occupation hands down because we change lives. Your job is to build a strong organization and build strong relationships, deliver what you promise and stand behind what you deliver and it is fueled by desire.

This means you had better be able to deliver an MLM opportunity that will be the tool to get to that dream. You had better deliver the tools, such as training, books, videos, marketing systems that will fuel that MLM opportunity to success.

As a marketer in an MLM opportunity you have a responsibility to those you sponsor to provide the tools to get the to their dream. A car dealership doesn’t sell a new car with an empty tank of gas! What good is the car if it can’t be driven off the lot.

Realize the dealership doesn’t teach people how to drive, there is some responsibility on both sides of the deal. There needs to be commitment from both parties involved in the transaction. Dealerships check driver’s licenses before handing over the keys. Are you making sure your prospects are qualified?

Hear Mike Dillard’s version of the drill story here.

Are you backing up your MLM opportunity with the right tools? Click here to give your downline a trump card.

Popularity: 9% [?]

Once I found out that Numis Network wasn’t selling soap, lotion, candles, juice or vitamins I had to check it out. What is the product?

At first glance they are selling Gold and Silver. Which people believe to be of more value and to be an asset instead of the consumable products most other MLM companies sell.

But the Numis Network was actually founded on the idea of selling collectible coins made from Gold and Silver. In theory there is a large population of Americans that collect coins and that this MLM company will appeal to that niche market. Using the platform of MLM to distribute the coins allows people to make money while at the same time collecting money.

The Numis Network doesn’t distribute coins like quarters and dimes, they are Numismatic coins. These are for collectible purposes only and it is a $100 Billion dollar industry worldwide. The term “commemorative coin” and “numismatic coin” are usually considered to be interchangeable.

I have never been a collector of anything so this is not a business opportunity that appeals to me. So I have a biased opinion to not join Numis Network. But, for those that have an interest in coin collecting I can break down the business opportunity for you.

Numis Network works similar to any other MLM opportunity. The real opportunity is signing other Numis Network distributors into the company and receiving a compensation. Compensation is also created from signing up customers into an autoship program where they receive product every month. The bigger compensation comes from signing up new distributors.

Numis Network uses a compensation plan that is called a binary plan. That means there are two legs under you and then you place your distributors in one of the two legs. It appeals to new marketers because they see it as two streams of income. It later feels like twice the work.

You promote yourself as a Numis Network distributor through the company replicated website they provide. The problem with that is all the other Numis Network distributors have the same website to promote. It’s not very customizable. Therefore you aren’t going to stand out from any other Numis Network representative.

So how are you supposed to stand out?

Numis Network offers training on how to promote your opportunity but this training involves contacting people that you know personally who like to collect coins.

What happens when you run out of people to talk to?

The key to being successful in any MLM company is promoting yourself. If someone wants to join Numis Network they can join with anyone. You need to give them a reason to join with you.

Share with people how you are going to help them succeed as a Numis Network distributor. Provide prospects with the training that will also help them to become a success. You are only as successful as the people you sign into your business.

In order to promote yourself as the world’s best Numis Network distributor trainer you need to have a marketing system in place. A system that will promote you and your opportunity and train your distributors to also have success.

MLM companies come and go, it can even happen to a company like Numis Network. If and when the company disappears, you will remain. That is why it is more important to promote yourself than it is to promote a company.

Use the marketing system of the top Numis Network distributors.

Popularity: 21% [?]

I’ll admit it.  When I started in this industry I was a total noob and knew nothing about marketing online.  I didn’t even know what Pay Per Click was.  I am so embarrassed to say that when I first heard it I was watching a Mike Dillard video and I thought he was saying “paper click”.  So I couldn’t even google it to find out what he was talking about!

In the video I saw Mike Dillard was saying that he only uses Pay Per Click for marketing and that it is the first form of marketing a new marketer should learn.   I have heard others recommend that every entrepreneur starting out in MLM should start out using Pay Per Click.  I’m here to disagree, and to tell you why I will never use Pay Per Click.  At least, I won’t for my primary business.

I know, you’re thinking I’m crazy to disagree with Mike Dillard.  But here’s why.  Pay Per Click is rather technical and takes an analytical mind to perfect it.  It holds a reputation of being highly competitive and can be intimidating to many people.  And it has an expensive trial and error period.  For someone just starting out it may get more exposure quicker, but it is going to cost more.

Therefore, I do NOT recommend Pay Per Click to anyone that is new to internet marketing because there are too many basics in this industry to learn. This industry attracts a lot of first time opportunists who are inexperienced in MLM and internet marketing and have never heard of Pay Per Click. I should know, I’m the one that thought Mike Dillard was talking about “paper click”.

Also, in MLM you can count on that what you do in your business is going to be mimicked by those you sponsor.  So if the majority of your marketing is Pay Per Click, that’s what most of your downline is going to think they need to be doing.  And when it doesn’t work for them, they are going to leave.

Now if you are a person that has the technical skills needed to be effective with Pay Per Click then I strongly encourage you to pursue this form of advertising, because there are a lot of noobs out there that don’t have the knack for it and they won’t even be competition for you.  But if you haven’t discovered your natural ability in marketing yet, or you know for a fact that you don’t have the skills for Pay Per Click, leave it for those that do, because they will crush you.  Even if you study Pay Per Click advertising, if you don’t have the natural patience and skill for it, the competition does.

You need to find the form of marketing that is fun for you.  Something that you will wake up everyday and be happy to do it.  So happy that you would do it even if you didn’t get paid.  OK, so maybe not that happy, because everyone wants to get paid for their work.

If you believe that Pay Per Click is your calling for marketing learn how to do it from the best.

Popularity: 19% [?]